What is Whim?

Whim seeks to inspire social exploration through individual recommendations – not reviews. The basic 1-5 star system is outdated, biased, corrupt, and simply ineffective. We are changing the way you discover new places.
How is Whim different from other platforms?
We’ve created a platform full of trustworthy and organic recommendations from real people in your network. Follow your friends, top travelers and celebrities to see what they're recommending! Our platform is based on recommendations, rather than 1-5 star reviews.
What’s so bad about reviews?
We believe the reviewer is far more important than the review. Different people have different tastes, and each opinion deserves to be honored, not averaged out. Nearly two decades after the birth of review sites, the internet is riddled with meaningless four and a half star reviews that simply don’t tell the whole story. It’s time for a revolution: from outdated reviews to social recommendations.
Where can I find more information?
Please email us if you have any questions we haven’t answered here, or if you’d like to find out more about joining our growing team of wanderers.